WELCOME TO COUPASS!
As a visionary leader, have you ever paused to consider how your unique story could inspire and connect with others on a deeper level?
We’re more than just a video marketing company
We are the go-to brand storytelling and digital marketing partner for Mission-Driven Entrepreneurs—established business owners who are experts in their field but have yet to leverage digital and video marketing effectively. They know their business inside out but lack the strategy and resources to communicate their value online. We provide a proven system that helps them stand out, attract high-quality leads, and turn them into loyal customers.
Mei, Founder of Pure Mind Yoga
Mei was introduced by one of our clients, Ronan from Le Bons 9. She wanted to have a video for their brand, Pure Mind Yoga which is an Iyengar Yoga Studio located in Kelana Jaya. Our methodology was to help her to tell authentic stories and their specialties by guiding Mei throughout an interview with a set of unique questions set to extract honest answers then combine with B-Rolls to communicate their brand effectively. She was rather satisfied with the video we made for her and right now we are pending her to move her studio and next we will start to market her brand online to generate customers for her using this video.
Dr Wan Shin, Founder of AgeeWell Clinic
Dr Wan Shin was introduced by one of our collaboration partners. She was looking for a person who knows the ins and outs of Digital marketing and so she got us. She was actually already an influencer in the healthcare industry with approximately 50k followers on FB. However she wanted to rebrand her clinic to AgeeWell Clinic. So, what we did for us was to produce a few videos to let people know about her rebranding and also depict the meaning of Functional Medicine to educate her audiences about an effective approach towards personal health. We helped her to produce the videos paired with editing works on her educational video she has done in the past few years. Currently, she has 100 followers on Youtube in just 1 month time. And our collaboration has lasted for 3 months since our partnership engagement.
Ms Yap, Founder of Kinetic Dance Academy
Kinetic Dance Academy is the No.1 kinetic dance academy brand in Malaysia because Ms Yap is a constant learner which got an inspiration from her personal branding mentor who inspired her to make a video with us to showcase her personal story on how she got into kinetic dance because of her somehow broken family matters during her childhood years. We produce the video with her and we managed to showcase her story in an event of over 100 participants which includes her students and their parents as well to build a stronger connection and understand the importance & benefits of kinetic dance. We also helped her to made a video which generated approximately 100 leads in just 1 month time.
Why we do what we do?
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Purpose: To help brand founders express and communicate the best version of themselves so they can attract the right people—customers, team members, investors, and everyone who aligns with their vision.
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Vision: A world where mission-driven entrepreneurs can amplify their impact by leveraging powerful storytelling, digital marketing, and video strategies to grow their business.
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Mission: We equip mission-driven entrepreneurs with the strategy, storytelling techniques, and digital marketing systems they need to stand out, attract high-quality leads, and convert them into loyal customers.
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Core Values: Courage, Originality, Uplift, Passion, Authenticity, Solution, Strategy
Coupass Video Marketing Team
A Team which Improves with Every New Project
At Coupass, we don’t claim to be the best video production team, but we strive to be better with every project we take on. Each new project presents an opportunity to improve, and we are dedicated to delivering our best work every time. For the past 10 clients, we’ve consistently exceeded expectations, earning repeat business and referrals. This track record reflects our commitment to continuous growth and our unwavering drive to deliver the highest level of performance. With each project, we aim to not only meet but exceed your expectations, building long-term partnerships along the way.
A.Lee
Producer, Director, Screenwriter
I founded Coupass out of Courage & Passion—the courage to pursue my dreams of financial freedom and the passion to use my talents to help others live abundantly.
Around 7–8 years ago, a friend inspired me to pursue a career I was passionate about. My entrepreneurial journey started with selling "rice," which didn’t work out. Then, we tried a profit-sharing partnership with a digital marketing company, which also failed. However, these experiences helped me gain digital marketing skills and a passion for learning.
I invested over RM50k in courses, including digital marketing, copywriting, video marketing, business, and spiritual growth. Working in a healthcare company with a key mentor helped me develop public speaking and sales skills, which gave me the confidence to start my first digital marketing company.
Despite ups and downs, we transitioned to video marketing, our true strength. We’ve helped clients in 12+ industries achieve over RM1 million in revenue through video marketing and even completed our first music production project in 2023. Today, I pursue my passion for music and video, living my purpose with God-given talents.
My marketing formula is simple: Visibility → Credibility → Profitability → Delivery. Like McDonald’s, consistent visibility builds trust, leading to profitability, while delivery ensures quality. Video marketing plays a crucial role here.
For example, we helped Le Bons 9 create a video paired with effective advertising, positioning their Ron’s Durian Cake as Malaysia's No.1 Most Original Durian Cake. They still use the same video 3 years later, generating six-figure revenue annually. Another client earned RM1 million selling broccoli and cauliflower through video marketing, while we generated 100 leads for a dance company in just 1 month with RM1k ad spend.
90% of businesses in Malaysia can succeed online with the right video marketing strategy.
Thank you for taking the time to read till this part, I definitely appreciate one who read what I spent time running and I believe you might be interested in growing your business to the next level online. Here I am offering a FREE video marketing consultation to visionary leaders who have a heart, a good product or service where I will plan out a blueprint for your brand to market online. Just click the link below and you can get connected to me.
Thank you once again for reading this composition.
The entrepreneur who cares to help,
Yours sincerely,
A.Lee
Xian
Director of Photography
Hi, I’m Xian, a Director of Photography (DOP). My filmmaking journey began 10 years ago, inspired by a relative whose career allowed him to travel the world, capturing exotic videos and photos. That lifestyle resonated deeply with me, as it combined creative expression with the opportunity to learn and experience the world.
I pursued my passion by studying media production at a university in Taiwan, which set the foundation for my career. Shortly after, I joined a digital marketing company, where I met Lee and began honing my video production skills. Working closely with business owners, I learned how to effectively communicate their brand stories through video. This experience taught me the art and science of creating marketing-focused videos—videos that not only captivate but also convey the essence of a brand, its products, services, and solutions.
However, the digital marketing company eventually closed down.
After that chapter, I took a job outside filmmaking, but it didn’t feel right. I wasn’t being true to my passion. Recognizing this, I teamed up with A. Lee to return to the industry I love, focusing on helping brands thrive through creative and impactful video production.
Through this journey, I’ve come to realize that filmmaking is more than just a career—it’s a way to connect, inspire, and influence. I believe that every video has the power to tell a story that resonates deeply with its audience. My vision is to create films that not only help brands grow but also leave a lasting impression on people’s hearts.
One of the most valuable lessons I’ve learned is that great storytelling requires empathy and understanding. By immersing myself in a brand’s mission and values, I aim to capture their unique voice and translate it into visuals that move and inspire.
I’m inspired by the endless possibilities of video to bring ideas to life, spark meaningful conversations, and drive change. With each project, I strive to push creative boundaries and craft visuals that not only serve the brand but also make an impact on the world.
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